In India, chances are you could spend an entire day using products created by Tata. You could take Tata Indica (or a Tata bus or a truck, if you're adventurous enough) to the Taj hotel, turn on the Voltas aircon, watch TV bought from the Croma retail store, use TataSky to do so with electricity supplied by Tata Power, wear clothes from apparel retailer Westside, read books while lounging on cushions from multimedia and stationary vendor Landmark, check the time on your Titan watch, surf the internet with Tata Photon and make calls with Docomo, sprinkle Tata Salt on your grub using crockery and cutlery made by Tata Ceramics while sipping Tata Tea and drive out to a Taj beach resort for the weekend on a bridge constructed with Tata Steel. All this while you drink water from their Himalaya Brand. In India, brand Tata is a way of life.
Even after 142 years, Brand Tata continues to grip the consumer psyche with honesty, integrity and purpose.
Source: Brand Equity, The Economic Times, 25 August 2010
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